This design, by Peter Grundy, is an infographic depicting the cost of your body in pounds as valued by human tissue recovery agencies that use life and limb for research (If you’re interested, here is similar, but less effective infographic). I generally love infographics, but I think this one is particularly clever with the cut out body parts and the abstract figure. And it’s very fascinating, particularly to those of us paying NYU tuition.
The most expensive part is the pituitary gland at £2,085 and if you can’t grow your own pair of testicles at the behest of a taunting foe, you can buy a pair for £1,526.
The underlying grid for this image was a little daunting and I admittedly realigned it several times. However, the most striking part of the image is the body, so I worked from this outline. There are only two grid lines that do not fall along the edge of the body: one that bisects the spine and one just above the eyes the provides the top edge border. Despite many parts, the graphic never seems overwhelming because of the dominant single figure.
Using type analyzers, the font most closely matched Slate Std Black, but my version of Photoshop did not have such a font (see odd ‘My Grandfather’ snapshot). In PS, Avenir Next Heavy was quite similar. Interestingly, I found the ‘e’, ‘t’, and ‘a’ to be most telling.
There is another typeface used in the list of brain organs and it reminds me of medieval textbook font used in historical medical texts.
The colors of this graphic are fairly obvious: black, white, tan, and pink. Black screams at you and your eye is immediately drawn to the central figure, again, to distract from the detail surrounding the body. The next color I see is the white, which provides the price detail, which in turn, draws my eyes to the organs. I like the subtlety of the body parts, despite being the central idea of the image.
The background is very neutral and not too contrasting from the black. It keeps the design from being overwhelming.
As aforementioned, the background, though not white, is incredibly neutral and it’s not coincidental that the majority of information is set on this background and not on the man himself. It’s very clear where the eye was intended to go — on a man with outlines of missing organs. It provides a gentle introduction to the barrage of information.